Ganadores / 2018

Ganadores Cannes Lions 2018

Piezas

Kingo / Ogilvy Colombia

Brief

Introducing Kingo: a tech company that is unlocking access to solar energy worldwide.

Kingo´s innovative service model allows users to purchase electricity without the need to buy or maintain equipment, and at half the cost of candles and kerosene. Much like buying a candle, Kingo sells prepaid energy at any corner store, delivering it through unique energy codes that only match the Kingo system. This technology does not need Internet connectivity, allowing it to reach the most marginalized populations, including those who lack access to both electricity and cell phone coverage (50% of the population off-grid).

It’s the combination of Kingo’s software, hardware and commercial innovation, that is allowing it to pioneer the fight against energy poverty and to empower the future of many marginalized communities, while creating the largest clean energy user base in history.

Execution

Much solar equipment available today, rapidly falls into disrepair or suffers from battery degradation because users can´t afford the necessary maintenance costs.

Kingo´s innovative service model allows people to purchase electricity without the need to buy or maintain equipment, and at half the cost of candles and kerosene. Thanks to its cloud-based platform called Ant, users just pay for the energy they need, either by the month, week, day or hour. Much like buying a candle, Kingo sells prepaid energy at any corner store, delivering it through unique energy codes that only match the Kingo sysyem. This technology does not need an Internet connection, making it accessible to some of the most marginalized populations, including those who lack access to both electricity and cell phone coverage (50% of the population off-grid).

The platform also provides usage data to track and manage users´energy consumption, as well as to upgrade the hardware and/or software as the users´energy needs increase, improving capacity over time.

Outcome

Kingo has created a scalable global solution to one of the world´s grandest challenges: ENERGY.

The company has experienced dramatic growth over the last 3 years: from a 450 home pilot in 2015 to 60,000 homes in 2018. Its vision is to reach 100 million users by 2035, making it the largest provider of renewable power in HISTORY. Regarding capital, it has raised $35MM of the $150MM needed to execute its strategic plan to reach 1 million homes by 2020.

Through the traction generated to date, Kingo has raised capital from the largest utility in the world (Engie), the largest utility in LATAM (EPM), two of the largest banks in Europe (FMO and Proparco). It has also established a partnership with Xprize, to launch the “Energy of the Future” Xprize, and has attracted one of the most relevant environmental activists in the world, Leonardo DiCaprio, as shareholder and Advisor.

Companies

Company	Location	Role
OGILVY COLOMBIA	Bogota, Colombia	Entrant Company
OGILVY COLOMBIA	Bogota, Colombia	Idea Creation
OGILVY GUATEMALA	Guatemala, Central America, Guatemala	Idea Creation
KINGO ENERGY	Guatemala City, Guatemala	Idea Creation
OGILVY COLOMBIA	Bogota, Colombia	Production
OGILVY GUATEMALA	Guatemala, Central America, Guatemala	Production
POWELL COMMUNICATIONS	New York, USA	PR
OGILVY COLOMBIA	Bogota, Colombia	Media Placement
OGILVY GUATEMALA	Guatemala, Central America, Guatemala	Media Placement

People

Person	Company	Role
Ogilvy & Mather Guatemala	Ogilvy & Mather Guatemala / Ogilvy & Mather Colombia	Creative Agency
Ogilvy & Mather Colombia	Ogilvy & Mather Guatemala / Ogilvy & Mather Colombia	Creative Agency
John Raul Forero	Ogilvy & Mather Colombia	Creative Team
Ramiro Eduardo	Ogilvy & Mather Guatemala	Creative Team
Juan Pablo Alvarez	Ogilvy & Mather Colombia	Creative Team
Juan Mauricio Wurmser	Ogilvy & Mather Guatemala	Agency Director
Ivan Rivera	Ogilvy & Mather Colombia	Creative Team
Camilo Ruano	Ogilvy & Mather Colombia	Creative Team
Maria Andrea Salvadó	Ogilvy & Mather Guatemala	Communication Strategy
Alejandra Polanco	Ogilvy & Mather Guatemala	Supervisor
Nathalie Voirol	Ogilvy & Mather Guatemala	Planning Assistant
Powell Communications	Powell Communications	PR Company
Ritesh Patel	Ogilvy & Mather NY	Head of Digital
Los Notarios	Los Notarios	Production Company
Juan Pablo Caballero	Los Notarios	Production Company
David Studio	David Studio	Postproduction
David Studio	David Studio	Post Production
Juan Fermín	Kingo	Project Director Developer and Creator
Juan José Estrada	Kingo	Photography Director
Antonio Heinemann	Kingo	Producer
Jesse Allan	Meatspace Films	Director
Ernesto Abrego	Meatspace Films	Production
Eddie Lopez	911 Producciones	Drone Operator
Sky Mubs	Sky Mubs	Music: Hope for a New Year